The PumpTop Network
Apr 10, 2012
by Lindsey Miller
For more than a year, Media Outlook has created a unique experience for consumers visiting select gas stations in Columbia, Jefferson City and Springfield Missouri.
Media Outlook launched its first development known as the PumpTop Network in January 2011 by installing 22-inch television screens on top of gas pumps at high traffic convenient stores. These screens run a five and a half minute loop of local news, weather and sports with advertisements running in between those segments.
The PumpTop Network is currently operating at 13 gas stations throughout Mid-Missouri. Due to its accuracy, advertisers have grown to like this advancement in digital advertising, Jamie Reed, co-owner said.
Media Outlook has provided an outlet for “a unique placement of ads that is valuable to a lot of advertiser’s,” Reed said. The five and a half minute loop of information and advertisements is similar to television however “fuel customers are forced to watch the advertisements, which advertiser’s like because it provides direct impressions,” Reed said.
Advertisers have been using television, print and the radio for decades to sell their products or services, however, digital advertising like the PumpTop Network is a new outlet for advertisers to spread their message. “We want to be able to prove that this type of advertising works,” Reed said.
Because of the network’s unique approach to advertising, Reed acknowledges that is a difficult concept for businesses to grasp. “People are resistant to change,” Reed said. “That is one of the most difficult hurdles that we have had to overcome.”
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