Bert Doerhoff, a Jefferson City Certified Public Accountant, teamed up with four other CPAs to write a new business book called Six Steps to Small Business Success. The book includes life experiences and strategies to help business owners build, manage, and sell (if they desire) their small businesses. Recently the book was named book of the year by the Professional Business Association of Small Business Accountants.
“The purpose of the book is to help others”, Doerfhoff said. “I am not as interested in selling books as I am in helping people get on the right track.”
The book offers guidance on topics for every stage of the entrepreneurial life cycle, from choosing the right business to selling it and leaving a legacy. The book summarizes the lessons learned in the classroom of life, where mistakes can often mean the difference between success and failure. According to the authors, “Many entrepreneurs fail not because they have a bad idea but rather because they don’t have the knowledge and skills to convert their ideas into success.”
Bert Doerhoff has been a small business owner in Jefferson City since 1978. After completing his education he left home and landed a job with an international CPA firm. After doing that for awhile, he decided to move back to Jefferson City. He caught the entrepreneurial spirit and started his own CPA firm. Like most entrepreneurs Bert struggled in the beginning. However, he was able to learn from his mistakes and successfully build his practice. In fact, his firm was later recognized by CPA Digest as one of the top fifty most innovative firms in the nation.
Six Steps to Small Business Success is Doerhoff’s first book. It is available for purchase at Amazon.com and Barnes and Noble.com.
Perhaps strange to say about a CPA, but Bert Doerhoff is not JUST a numbers person. He thoroughly understands what starting, growing, and developing a business is all about. The book “6 Steps To Small Business Success” reflects that. Whether it be an entrepreneurial dream, a start up, a mature business, or one involved in succession planning, this is an outstanding reference source. Jefferson City should be proud that Bert “decided to return home”.